From complex identity infrastructure to a clear, trusted product experience
Impierce struggled to turn their purpose (embedding trust into every digital interaction) into a story that resonated with users, clients, and investors. Their brand lacked the authority to match their vision, and their technology was too complex to communicate without the right foundation.
We worked across brand strategy, visual identity, UX research, website design and no-code development to give Impierce a foundation that makes their proposition clear to every audience. Technical experts, business decision-makers, and EU citizens alike. Design System and platform work followed as the collaboration deepened.
What we did
Brand Strategy
Knowledge Sharing
User Research
Information Architecture
UX/UI Design
Website Design
Graphics & Illustrations
Pitch Decks
Brand Identity Guidelines
Design System
No-code Development
Animations & Interactions
Digital Identity
01
Introduction
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
02
At the heart of every interaction
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
03
Creating the mark
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
04
Designing the experience
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
05
Clarity through visuals
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
06
No-code, full speed
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
07
Built for developers, not designers
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
08
Exploring their platform
Impierce needed a brand strategy that clearly conveyed their role as a trusted enabler in the digital identity space. To uncover their values, audience, and personality, we ran a Brand Strategy workshop with the team. From this foundation, we shaped a brand identity built around the concept of “at the heart of every interaction.”
This concept reflects Impierce’s purpose and mission: wherever people and organizations meet, they act as the neutral core. Enabling privacy-first, high-quality exchanges that empower everyone to move forward with confidence. The identity emphasizes facilitation over control and highlights the overlap where trust is built. Every visual element, from patterns and gradients to colors and illustrations, reinforces the brand’s quality-driven, trustworthy values, making complex digital interactions feel clear, human, and reliable.
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Thinking about your next phase?
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